Every organization has its own working style based on the industry that it serves. The uniqueness of being an eLearning solutions provider is that one serves clients from various industries and it is important to adapt to the sensibilities of the client and the industry to which the client belongs. Over the years, we have worked with clients across diverse industry sectors like pharma, publishing and the public sector. We have worked on a variety of projects ranging from creating course content from scratch to course conversion with a great deal of finesse. In this blog post we distil some of our experiences in creating effective eLearning and list down the key principles to be kept in mind for all eLearning course creators.
Understand Client Requirements
A lot gets lost in translation between what the client wants, what the sales team commits to and communicates to the project team and finally what gets drilled down to the design and production teams. Hence it is extremely important to ensure that there is no slippage anywhere and every meeting with the client is documented carefully and circulated to all stakeholders. Ensure that all requirements are clearly listed down in the CRD – Client Requirement Document and everyone is aware of what exactly needs to be done.
Target Audience Analysis
This is one key area where if you make a mistake, your whole course can go for a veritable toss! Be doubly and triply sure about who the end-learner is going to be and tailor your course to the needs of the target audience.
Make the Learner Comfortable
Make the learner comfortable! If you do your target audience analysis properly, then you will have a clear idea of what you would need to do and how the present the course. Ensure that the learner knows what they are going to get into and achieve on completing the course.
Let the Learner take Control
Let the learner take control – don’t spoon-feed the learner with too many interferences and guided instructions. Let the learners immerse themselves into the course gradually and learn with a genuine interest. The course should be designed to ignite curiosity in the learner and make them complete the course without feeling burdened.
Make the Course Interactive and Interesting
This is a question that keeps worrying all instructional designers and the multimedia team that adds life to the storyboard. How do we engage the learner and keep them motivated enough to complete the course? There is no one-size fits all answer to this question and it takes a fair bit of brain-storming and a trial and error methodology to create something that works well enough to keep learners engaged. As always, it is extremely important for both the instructional designer/content writer to work together closely to ensure that what is visualized on the storyboard gets translated clearly on to the screen.
Use Contextual Learning
Contextual Learning adds value to the course as it introduces learners to new concepts via ideas that the learners already know. It helps them to understand the concepts faster and the level of retention of learning is also higher.
Make the Learner Accountable for Learning
Make the learner accountable for their learning. In a corporate environment there are a fixed number of courses that an employee has to complete every year as part of the L&D strategy of the organization. Mot employees take up these courses to fulfill the mandate. By making the courses interesting and rewarding learners, we can make learners accountable for the courses that they take and ensure that they complete the course in the designated time.
Use Assessments that Add Value
How does one test if the learner has acquired the knowledge that was stated in the ‘Learning Objectives’ section? A well-designed course has intelligently structured assessment sections that test the learner appropriately instead of just placing some long-winded questions, just for the sake of an assessment. A course that looks visually appealing can still fall flat, if the assessments aren’t properly structured and positioned.
Ensure that Learners Recollect the Learning
A great course is the one that not just keeps its learners engaged; but also ensures that the core concepts of the course stay in the learners’ minds. Designers use gamification and interactive videos to make the learning engaging and also present nuggets of learning that pop-up at regular intervals within a course to ensure that the learning is spaced and enhances the learning retention rates considerably.
Stick to the Budget and Deadline
This would ideally have come right at the top; but sometimes it is best to present the key pillar at the bottom so one understands its significance. As an organization it is important that all the stakeholders involved in a project, know the key-dates and the budgets allocated to complete and deliver the project well within the agreed-upon date. Don’t promise the moon and the stars and provide shoddy work. You will lose your credibility and this will only harm your organization’s growth chances. Promise reliable, believable and workable solutions and go all-out and in full flow to achieve them.
The Ingegno Advantage
At Ingegno, we are focused on creating efficient and credible eLearning solutions that drive organizational growth and profitability for your enterprise. Be it customized eLearning or blended learning solutions, upgrading your existing LMS, or setting up an enterprise learning ecosystem from scratch; we are here to help you craft your success story. Write to us at firstname.lastname@example.org to learn how we can help build state-of-the-art eLearning courses that drive profits and deliver results for your organization.